LinkedIn or LiveJournal? The Rise of Oversharing in the Professional World

I don’t know about you, but lately, I’ve noticed a shift on LinkedIn—it’s becoming more than just a professional network. Personal stories, moments of vulnerability, and deep reflections are showing up more and more. I can imagine for some, it’s a refreshing change that brings authenticity to the platform. For others, it’s a shift that feels unexpected.

So, here’s my question: Is this kind of oversharing wanted, or is it too much?

On one hand, it makes sense. Work and life aren’t separate. Mental health, resilience, and personal growth all impact our careers and are vital components of what make us successful, so why not talk about them? I am a firm believer that authenticity matters, and what better way to be your authentic self but to apply a personal story that will hit home in a way that polished corporate talk never could.

But on the other hand, LinkedIn was built as a professional network. A place where you tout your career interests, accomplishments and professional intentions. When does vulnerability cross the line into performative storytelling? I’ve seen posts that feel less like genuine moments and more like engagement bait. You know the ones—where a heartbreaking childhood memory somehow leads to a sales pitch at the end. Or a story about overcoming adversity that just so happens to tie perfectly into why you should book their coaching services. Or the classic “I just got laid off… but it was the best thing that ever happened to me! (DM me for consulting advice).” It’s not that these stories aren’t real or meaningful, but sometimes, the connection to professional growth feels forced.

Maybe this shift isn’t random. With the job market uncertainty, AI reshaping industries, and constant layoffs, people are under pressure to stand out. Personal branding is more important than ever, and storytelling has become a tool for visibility and connection.

Remote work has also blurred the lines between personal and professional life, making LinkedIn a space for both career growth and emotional support. And let’s be honest—the algorithm rewards authenticity, making vulnerable posts more common.

But is this a positive shift, or are personal struggles becoming just another form of engagement bait?

So, what do you think? Is LinkedIn’s shift towards personal storytelling just a reflection of the times, or are we losing focus on professional growth? 

I’d love to hear your thoughts. 👇